MVP Ventures

Talent Network.

Mission

Kabata is building the next generation in strength training, starting with the world's smartest dumbbells.

We are backed by notable VCs & angels, including:

• Menlo Ventures
• Tribe Capital
• Naval Ravikant (AngelList founder)
• Zaza Pachulia & Kirk Lacob (Golden State Warriors front office)
• Dan Gilbert (owner of the Cleveland Cavaliers)
• Andy Dunn (Bonobos founder)
• Nakisa Bidarian (manages Jake Paul; ex-UFC CFO)
• Bradley Chubb (2x Pro Bowl NFL linebacker), and more.

Where the first generation of connected fitness has created products that are bulky, expensive, and lack personalization, Kabata solves those pain points.

Delivered in a compact, cost-effective offering, Kabata tracks & comprehends all your workout data (reps, time under tension, velocity, volume, power, fatigue), sends those metrics back to you in gamified, real-time charts, and runs AI on that data to coach & progress you.

This uniquely data-driven approach allows us to curate effective, personalized workouts tailored to you & your body. Additionally, Kabata’s dumbbells employ form correction & strain analysis in addition to velocity-based training, scientifically proven to help you become stronger & more explosive.

We have a world-class team from Apple, iRobot, Felicis, Peloton, Tonal, Postmates, Meta, UCLA, Stanford, etc. & are actively looking for our next rockstar. Welcome to the next generation in strength training!

Role

Kabata is looking for a passionate Head of Growth who will build & scale the company’s growth engine. The Head of Growth will be responsible for developing and executing marketing and acquisition strategies to drive sustainable growth & retention. This role reports directly into the Co-Founder / CEO, and will work closely with cross-functional teams, including engineering and design, to identify and pursue growth opportunities that align with the company's overall goals.

What you'll do

• Set up and supercharge referrals & other creative methods to grow waitlist & eventual pre-order & sales campaigns.
• Lead content development as well as voice and tone across channels, including landing pages, emails, blog posts, creative assets, and ads / captions.
• Devise & implement an email campaign strategy, including initial sign-up flow as well as subsequent engagement & retention.
• Create & execute an SEO, SEM and backlink-building strategy, using keyword, user traffic and online competitor research as well as guest blogging.
• Use A/B tests & other methods to identify optimal pricing as well as best-performing content, creative, and messaging for each channel.
• Drive organic & paid marketing to grow our waitlist & social media accounts, using robust KPI tracking and efficient ad spend.

About you

• 5+ years of experience in digital marketing & growth, outperforming CAC & ROAS targets and using data to inform decision making
• Proven track record of marketing excellence across the entire journey from acquisition through engagement and retention
• A deep understanding of tracking, ads, trends & best practices in paid digital media
• A naturally curious, resourceful and determined demeanor that allows you to devise creative growth mechanisms and hit KPIs
• SEO & SEM expertise with a track record of improving website rankings & traffic
• Experience scaling growth channels with deep expertise across social media (Facebook Ads, YouTube, Tiktok, etc.) as well as marketing and email automation tools (Hubspot, Klaviyo, Mailchimp, etc.)
• Strong copywriting skills with an eye for great ad creative
• Reputation as an effective storyteller who can create compelling narratives
• A self-starter who thrives in a fast-paced environment that requires strong prioritization ability with minimal oversight
• Intellectual curiosity & horsepower + natural excitement for the fitness space

Outro

This is a critical role, and an attractive salary + equity comp package will be offered. If you’re energized by the combination of fitness and technology, the opportunity to make the world stronger, healthier & happier, and the impact you can make in the early days of a startup going after a massive opportunity, we’d love to talk to you!

Our company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

"You must expect great things of yourself before you can do them."

- Michael Jordan