MVP Ventures
Talent Network.

Product Marketing Manager

Prepared

Prepared

Marketing & Communications, Product
San Francisco, CA, USA
Posted on Tuesday, December 12, 2023
Emergency centers, vital to our society, are often constrained by technology that dates back to the landline era. This presents a stark contrast to our current smartphone-centric, socially connected world. At Prepared 911, we bridge this gap with cutting-edge technology that harnesses the power of Artificial Intelligence to revolutionize how emergency calls are handled. Our innovative technology is providing a suite of tools that significantly boost the capabilities of 911 dispatch centers and first responders. With our solutions implemented in over 800 cities across 48 states, we're positively impacting the lives of approximately 75 million people.

Fueled by a recent $16 million Series A funding from Andreessen Horowitz and support from Gradient (Google’s AI Fund), we're accelerating our growth to become an integral part of every emergency call, reshaping global emergency response for a safer, more responsive world.

Role Overview:

As a Product Marketing Manager at Prepared, you are a critical bridge between the market, product and go-to-market (GTM) teams. Your role is pivotal in ensuring seamless communication and alignment of our marketing and sales efforts with what the market cares about, particularly in the public safety market.

Key Responsibilities:

  • Market Strategy Development: Define and execute go-to-market strategies for new and existing products, in collaboration with cross-functional teams, including product, growth marketing, sales, and customer success.
  • Product Positioning: Lead the positioning of new product initiatives across various marketing channels, ensuring alignment with our brand and customer needs.
  • GTM Enablement: Ensure a fluid and effective flow of information from product management to GTM teams. Equip every GTM team member with comprehensive knowledge about our products' capabilities, core value propositions, and competitive advantages.
  • Omni-channel Alignment: Develop and maintain 100% alignment on positioning and messaging across all channels. Understand our evolving customer base, their needs, and articulate how our solutions uniquely address these needs.
  • Brand Positioning: Establish and maintain Prepared's position as the number one leader in public safety media technology. Communicate our value effectively in the market to educate public safety personnel on optimal media collection and distribution practices.
  • Market Intelligence: Conduct market and competitive assessments to inform our branding, positioning, messaging, and sales strategies.
  • Buyer collateral: Help justify usage and procurement of our products through the creation of targeted collateral like case studies, factsheets, ROI calculators and more

Qualifications:

  • 5+ years experience in leading successful product launches, setting KPIs, and achieving milestones.
  • Proven ability in writing compelling content and effective oral communication.
  • Open to feedback, highly collaborative, with the ability to work effectively in cross-functional teams.
  • Strong capability to influence without authority, particularly with sales, growth, customer success, and product teams.
  • Able to thrive in a fast-paced environment and execute with minimal management.
  • Expertise in product marketing frameworks and the ability to elevate the product marketing discipline within Prepared.
  • Comfort in ambiguity, with a knack for transforming ambiguous ideas into actionable plans.
  • Analytical mindset, able to measure the success of product marketing initiatives and delve into product/business analytics for insights.
  • Strong skills in market research and competitive analysis, translating findings into actionable insights.
  • Proficiency in sales enablement, creating impactful collateral, and providing effective coaching.

Joining the Prepared 911 team means more than just a new role. It's a chance to be at the forefront of impact tech that significantly improves public safety and touches lives across the globe. Your work here will have a direct, meaningful impact, contributing to the technological evolution of emergency services. At Prepared 911, you're not just part of a team; you're a key player in a larger mission to foster a safer, more interconnected world.

Pay Transparency:

The base pay for this role is $115,000–$165,000 per year. You are also eligible for employee benefits, company equity grants, participation in Prepared’s unlimited vacation program and free membership to One Medical.